Spin Master, Culver City, CA, Senior Copywriter                                                                            09/2023 - Present

• Creating unique copy, fun product names, and trademark management for Spin Master's Preschool & Dolls + Collectibles GBTs, including Paw Patrol, Gabby's Dollhouse, Dora the Explorer, Harry Potter, and Unicorn Academy.

• Using expertise in editorial process and development to establish first of its kind Editorial Department for Spin Master.

• Managing translations and language configurations across Preschool portfolio, including developing streamlined translations process, language reductions, and archival management.

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Mattel Television, El Segundo, CA, Screenwriter                                                                            02/2021 - 05/2022

• Wrote 30-page script, "A Real Page Turner" for Netflix animated series, Barbie: A Touch of Magic. 

• Collaborated and studied with writers, producers, and production staff on multiple animated series including Barbie: Touch of Magic, Monster High and Polly Pocket animated series.

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Mattel Toys, El Segundo, CA, Lead Copywriter                                                                              09/2020 - 08/2023

• Drove the conception and development of highly complex and unique brand driven copy and original stories for Barbie and Monster High across multiple platforms including packaging, product, and content. 

• Provided copy expertise to cross-functional partners while creating and maintaining category standards and best practices across Mattel brands. 

• Strong creative partner contributing to the product development process by managing project milestones and implementing strategies that drive innovation for new brands and products in the Mattel portfolio. 

• Led and supported special projects, brand initiatives, and researching external trends to create engaging and entertaining copy.

 

Mattel Toys, El Segundo, CA, Senior Copywriter                                                                         03/2016 – 09/2020

• Crafted and created dynamic copy, compelling stories and distinctive product names for Barbie, Polly Pocket, Cave Club, Harry Potter, and various IP and licensed brands to support packaging, content, social media, and ecommerce.

• Shaped and supported strategies with effective copy that keeps the brand voice clear and consistent across all marketing communications and touchpoints built to drive consumer engagement. 

• Supported special brand initiatives and rebrands with extensive research while leading the development of highly complex and unique copy.

 

Mattel Toys, El Segundo, CA, Copywriter                                                                                        06/2013 – 03/2016

• Developed copy for packaging and complex projects for Mattel's Boys Entertainment IP and licensed brands including Matchbox, Max Steel, Universal Pictures' Fast & Furious franchise, DreamWorks' Dinotrux series and WWE entertainment properties.

• Led strategy meetings and ideation with Brand Marketing in order to effectively support marketing tentpoles and deliver strong packaging communication for both domestic and international markets. 

• Worked cross functionally with related departments and international partners in project management capacity by effectively managing schedules, milestones, and deadlines to deliver projects on time and on strategy.

 

Independent Contractor, El Segundo, CA, Copywriter                                                              11/2012 – 05/2013

• Created and executed ideas and storylines for Mattel’s Franchise Development team.

• Responsible for creating original concepts to be used for television and film franchise opportunities. 

• Developed storylines for new and major characters in the successful Monster High franchise.

 

ACTIVITIES

Advertising Week, Blogger                                                                                                                             04/2011 – 01/2013

• Used witty and engaging writing to deliver monthly blogs that covered a wide range of topics and advertising industry trends.

• Live blogging across multiple platforms to build awareness about Advertising Week and sponsors.

 

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